RuMe Bags - Eco Conscious

Denver based RuMe (short for ReUseMe) was launched on Earth Day 2008 by husband and wife team, Jae and Katy Lee, to meet the growing needs of environmentally conscious consumers who didn’t want to sacrifice style and functionality for sustainability. RuMe’s reusable bags and products have evolved into a lifestyle brand that focuses on using less by reusing more.

RuMe partnered with Vidano Films to create short kiosk videos that would play in stores globally.  The multi-movie release was produced to communicate functionality, while casting a vision for the company's core values and principals of operation.

Take a behind the scenes look at RuMe's fall lineup during their product photo shoot.